After TTI Floorcare purchased Hoover brands they decided to give the Hoover line a make-over, starting with their recently released Platinum Collection.   For the their new family of five vacuums, we created packaging and user manual photography through a combination of both conventional photography and CGI.

We also created animations of the internal components that create Windtunnel Technology, illustrations of the products ease of use, and video that currently runs in their national TV spots promoting the line.