"TRG Reality hung a dozen spectacular large format prints that are one of the most talked about collections in the city.”

Steve Schimoler
Owner, Crop Bistro & Bar

The Client:

Crop Bistro & Bar, known for modern American cuisine with a focus on flavor, freshness and invention, was named Cleveland’s best restaurant in Cleveland Scene magazine and won the 2009 Wine Spectator Award of Excellence.

The Results:

  • 50 original high quality fine art images of landmark Cleveland architecture with a quick five day turnaround

  • A beautiful, modern and truly unique atmosphere for Crop Bistro’s refinished bank vault private dining space
  • Highly positive feedback from patrons and reception attendees

The Challenges:

Crop Bistro & Bar had two main goals: 1) obtain and display 50 large original black-and-white prints of landmark Cleveland architecture in a very short timeframe for the Vault Room’s grand opening, and 2) create a welcoming, on-theme and buzzworthy environment for event attendees and future restaurant patrons.

How TRG Reality Helped:

Faced with a very limited timeframe, the TRG Reality team banded together and dove headfirst into the project. The photographers and producers met quickly to delegate action items, which included creating a list of top Cleveland landmarks and splitting up shots by geographic location. With only three days to deliver images to the digital printer, TRG Reality had their work cut out for them.

Mother Nature was also uncooperative, providing heavy rain and gray, cloudy skies throughout Cleveland on photoshoot day. Undeterred, TRG Reality’s photographers moved forward with the shoots and, despite poor weather conditions, were able to capture numerous stunning city images for the Crop Bistro & Bar’s upcoming event.

In an effort to add a special signature to the black-and-white city prints, the TRG Reality team conducted research for style inspiration. Margaret Bourke-White’s Terminal Tower, snapped in 1928, was chosen as the primary style and inspiration guide for TRG Reality’s final images.

Steve, what would you say to others considering TRG Reality?

“One week before our grand opening event, we met with the TRG Reality team to determine what style and subject matter we needed for the photographs to decorate [our new dining space]. We met at 10 a.m. and later that night, we received about 50 shots from all over the city of classic Cleveland architecture. The TRG Reality team never ceases to amaze me!”