TRG Reality's attempt at conquering the Doritos Superbowl commercial contest earlier this year didn’t win us $1 million dollars, but based on polling results we just barely missed the cut. So, why not try again this year?
Our good friend Gary Pilla Jr, Art Director at Doner Advertising, brought us another great concept that we were glad to tackle. It involves special effects make-up, a refrigerator full of Pepsi Max, and a real live tiger. Check out the video below. We’ll know if we make the first round of cuts during the first week of January. If we do, we’ll be asking you and your budding social network to vote for it so that our ad will run during the Super Bowl in February 2011. While you're here, take a look at our production stills from the making of the ad.