CGI #throwbackproject

The first project I ever worked on (which remains one of my favorites to this day) was a room-set animation project for a new client that TRG had just started a relationship with. The project was for an international company that makes Interior Mouldings and Doors and they had some pretty cool concepts and ideas, however, I don’t think anyone on the team knew exactly what to expect when the project launched. I certainly didn’t see it being as beautiful or fun as it turned out to be.

Read More
Case Study: Faucet Efficiency

If you need photo-realistic CGI images of faucets, TRG is the place to go. We've worked with several clients in need of imagery for their faucets in the past decade. Over time, we've been able to develop a unique CGI process for faucet projects that not only delivers quality results but also creates additional efficiencies that can provide a bevy of benefits for our clients.

Read More
Case Study: SummaCare

“I have worked with TRG for over 20 years on more projects than I can remember. During that time, they've never let me down and have always exceeded my expectations. I can count on their professionalism and attention to detail on every project. The quality of their work is exceptional, and our clients have always been thrilled with the end-result." 

Randy Godding – President & CEO Knox Marketing 

Read More
Case Study: Smith's Ice Cream

"We’ve always trusted the quality of work that TRG delivers on photography projects. We were looking for something unique with this packaging project to capture our vision for the brand position, which is ‘Tradition that you can taste.’ There are some packages that you’ll see where the food doesn’t feel very natural, where it seems forced, fake, or artificial. We didn’t want the SMITH's ice cream to be made from fondant or mashed potatoes or anything; we wanted the real ice cream. We wanted to capture it with that little bit of melt or drip to give it this appetite appeal and we knew that we could trust TRG to deliver on that."

Jeff Monter, Principal of Creative Services at Innis Maggiore Group, Inc

Read More
10 Ways to Save on Your Project Budget

When it comes to your photography project, costs can easily mount as details are added, ideas are changed, scale is increased, and time ticks away; however, we understand that it is tremendously important to our clients to remain within budget while we produce the best product for their needs. At TRG Reality, we pride ourselves in providing solutions for our clients, and that includes passing along useful information to help you save the most money possible without sacrificing the quality of your project.  Whether you are working with a different studio or with us, here are some money-saving tips to keep in mind throughout your project to help you get the best bang for your buck.

Read More
5 Situations Where You Shouldn't Skimp on Retouching and Refinement

As a former retoucher I generally see the need for every single image to be retouched to some degree. There are so many subtle things that can be done to improve the attractiveness of an image that it just seems silly to me to not take advantage of it. However, if you were to pin me down and list the five projects that need to be retouched no matter what, I'd give you the following examples.

Read More